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Elevating Sales and Marketing in Life Science

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You are here: Home / Uncategorized / Life Scientist Purchasing Trends 2015

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Life Scientist Purchasing Trends 2015

Purchasing SurveyThe results are in for the 2015 Science/AAAS Life Scientist Purchasing Trends Study. ACP-LS is honored to have worked closely with Science/AAAS on the research study, and now ACP-LS members have access to the full report.

Report highlights

  • 534 respondents
  • 42% expect their laboratory budgets to increase in 2016
  • Facebook found to be the social media site relied on most for new life science product information
  • Company websites and information from colleagues remain the most important resource when purchasing from life science suppliers
  • Technical comparisons with competitive products are most helpful when evaluating life science products
  • Only 39% of life scientists involve suppliers when the need for a product or service is being determined
  • Brand may account for 25% of customer loyalty when buying life science products

Members: Members follow the link below to sign in and to gain access to the full 43-page report and the summary presented at the 2015 ACP-LS Annual Meeting.  Members Link

Non Members: Non Members may view the abridged summary of the presentation at the 2015 ACP-LS Annual Meeting. Alternatively you may join, and then return to this page to gain access to the full 43-page report and full presentation, by clicking on the members link above.

October 4, 2015 by Chris Conner Leave a Comment

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