Through a partnership with Affinity Biotechnology, ACP-LS provides a webinar series focused on the needs of professionals who sell and market scientific products and services to organizations that perform research, discovery, development, and manufacturing of pharmaceutical, biopharmaceutical, medical device, diagnostic products and therapies.
This webinar series hosts industry experts who provide practical solutions you can implement to solve problems common to our industry, covering topics as diverse as sales methodology through content marketing to leadership.
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The 2016 Life Science Marketing Super Summit
This is a 2-day live online seminar. Drop in and out as your schedule permits. Nine life science marketing thought leaders give you a “peek behind the curtain” and share their cutting edge strategies that you can implement
Sept. 7, 8, 2016 10AM Eastern, 7AM Pacific, 3PM UK
Details for the Marketing Super Summit
Speakers and Topics:
- Carlton Hoyt – BioBM – Beyond Content: How “Resource Marketing” is the Paradigm That Will Deliver Transformational Value To Your Brand
- Andy Bertera – New England Biolabs – Is Customer Experience the Source of All Competitive Advantage?
- Harrison Wright – Affinity Biotechnology – How to Immediately Apply Marketing Principles You Already Use To Dramatically Increase Your Attractiveness as an Employer
- David Chapin – Forma Life Science Marketing – How to Align Your Marketing and Sales Teams to Achieve Consistent, Compelling and Differentiated Branding
- Hamid Ghanadan – The Linus Group – Catalytic Experiences: Persuading Scientists and Clinicians with Effective Digital Marketing
- Guy Page – Pacific Biomarketing – Beyond Tools: How Does Traditional Marketing Become Digital Marketing?
- Nick Oswald – Bitesize Bio – How To Invest in Content Marketing For Permanent Competitive Advantage
- Olga Torres – Averica Discovery – Do You Speak Robot? Interpreting and Optimizing Content Based on Data Analytics
- Chris Conner – Life Science Marketing Radio – How Audio Content Amplifies the Power of Your Marketing Mix
How to Find New Customers with a Detailed Customer Journey Map
- Speaker: Chris Conner, Life Science Marketing Radio
- Speaker: David Chapin, CEO of Forma Life Science Marketing