Elevating Sales and Marketing in Life Science
Data Gathering We learned in the first post of the series that you need a formal way to define your goals, objectives, and tactics for a given year, and that the tactical and operational metrics are critical to your success at the operational level. We also learned the differences between …
[Read more...] about HOW TO DEVELOP A DATA-DRIVEN DIGITAL STRATEGY, Part II
The program team has put together an amazing agenda for the annual ACP-LS conference which will be held October 24-26, 2018 in South San Francisco. The conference theme taps into San Francisco Bay Area digital technology and the successful application to the life science industry. How does it all …
[Read more...] about Behind the Scenes: ACP-LS Conference Planning
Management, Professional Development, Uncategorized
Do you hate gathering metrics? Do use you use the data you compile? In many organizations, gathering data to measure the impact of marketing activity is a slipshod task, if it is done at all. Often times marketing groups present the data in meetings or email reports at the end of every month or year …
[Read more...] about How to Develop a Data-Driven Digital Strategy
Almost half (47%) of the 318 marketers surveyed in September 2017 think that artificial intelligence (AI) is overhyped as a marketing tool. When asked what emotions they felt when they saw or read about AI, 40% responded with “skeptical.”1 I understand why so many marketers might feel this …
[Read more...] about Artificial Intelligence as a Marketing Tool Is Bull. Don’t Waste Your Time.
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Mission ACP-LS is the premier organization of all life science commercial professionals (sales, marketing, business development, client services, commercial operations, technical support, etc.) dedicated to selling and marketing to organizations that discover, develop, and manufacture …
ACP-LS
P.O. Box 1306
Ann Arbor, MI 48106
(908) 824-0318